AlMalki Group & Timsoft – A win-win partnership for Digital Retail

January 10, 2022
14 minute(s)

Dubai, Tunis, November 2021 – Timsoft Group is proud to announce its recent collaboration with the prestigious retail player in the Middle East region, AlMalki Group. As a technology partner, Timsoft has supported AlMalki Group in several IT projects around their Retail Solutions, with services ranging from system integration to support and maintenance. 

The partnership of the two groups was kicked-off in 2021 and will continue over the next years. Timsoft is bringing on the table its extensive experience in ERPs and information systems in general but more specifically its know-how of Retail IT and the Cegid* product and ecosystems. Without any doubt, Timsoft – Cegid partner since 2005 – has the required expertise when it comes to delivering high performing retail ecosystems in Cegid Retail Y2.  

Timsoft team, composed of our Head of Digital Services, Ahmed Gharbi, our retail Delivery Manager, Wajdi Oueld Falleh, and 2 Cegid Retail consultants worked hand in hand with AlMalki Group team, led by Daniel Gomez, Chief Digital Officer, and Sergio Rodriguez, Head of Technology and Program Management. In the Covid context, both teams collaborated exclusively remotely for months before they finally meet in Dubai in November. It was a very smooth communication and fruitful collaboration. 

AlMalki Group is following an impressive and inspiring growth curve and has launched new brands in the GCC. Neuhaus is one of the latest brands that the group has partnered with. Timsoft team had the opportunity to plan and execute the deployment of Cegid Retail Y2 and MPOS in two stores. 

One of the main added value of Timsoft was on the interfaces development. AlMalki Group, with its rich yet complex IT ecosystem, needed to connect Cegid with other bricks such as Sage, SAP and Mulesoft (Salesforce product). Our team handled these developments from analysis to deployment and will continue in the upcoming months to deliver an exciting project, S4HANA interfaces with Cegid. 

Despite the challenging business environment in the past year, we have witnessed a steady growth thanks to the digital transformation journey we are taking in AMG. Supported by Timsoft, that plays a pivotal role in growing our retail business at speed and scale with data-backed insights and an exceptional team, we are able to operate with seamless retail processes and technology from which to maximize efficiency and retail capabilities”, commented Sergio Rodriguez. 

When asked about this partnership, Ahmed Gharbi declared “Building an IT retail ecosystem is always a challenge. It was even more exciting to work with agile team like AMG which showed a lot of innovation, a scalability mindset and diversity to bring a customer-centric experience in store and online. We are glad to share this same philosophy with them. To many more successful projects to come”. 

Both teams agreed on signing a support and maintenance contract that will allow AlMalki Group to access a wide range of services and dedicated consultants.  

About AlMalki Group 

AlMalki Group is a regional player across the Middle East that is solely focused on luxury. It distributes brands in the beauty, watches and jewelry, and fashion accessories segments. Headquartered in the Kingdom of Saudi Arabia, the group is now managed by the third generation of the family, who are stringent curators of differentiation and sustainability. 

Over the past 70 years, the group has preserved its heritage and values while naturally cultivating innovation and best-in-class standards to nurture its markets. Covering all leading fields of luxury, the group sets the path to achieving ambitious results for its diversified portfolio of brands and activities in a world where customer expectations are ever-changing. To learn more, please visit  

About Timsoft Group 

Timsoft Group is a one-stop shop for companies’ digital transformation.  

The group has an extensive experience in B2B software solutions as a developer and integrator of ERPs. Timsoft counts +320 professionals and +1400 projects delivered. Our 600 clients are mainly in retail and fashion and are present in +30 countries with a vast majority in Europe and the Middle East.  

Timsoft is a blooming IT ecosystem that builds strong relationships with world-leading solutions providers such as Microsoft, Salesforce, Cegid, Korber.