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Digitalization : A major challenge for any organisation
In these times of constant and unpredictable change, digitalisation is a survival strategy for any organisation. According to Gartner, 91% of companies are undertaking some form of digital initiative. While digitalisation has become a reality, other related buzzwords are constantly appearing and generating interest (although this expression is no longer appropriate). On the menu is the journey to a digital world. Are you ready?
Digital transformation, digital maturity : What’s the difference?
In a simple way, digital transformation refers to the set of changes associated with the integration of digital technology that enables organisations to become digitally mature.
Digital maturity refers to an organisation’s ability to respond and adapt to technological trends. It is highly evolving and needs to be continually evaluated in order to understand new issues and stay ahead of the curve.
Having set the record straight, it is time to understand the value of such an approach.
5 good reasons to embrace digital maturity
To embark on a process of digital maturity is to
- Real-time decision support for a quick and efficient response.
- Benchmark with other organisations within the same sector.
- Offer a better response to customers’ needs
- Optimise your logistics and business processes
- Cut internal costs and streamline systems
3 secrets of digitally mature companies
Stakeholder involvement at an early stage
Digitalisation is first and foremost a “mindset” that must be established at all hierarchical levels. Involving your teams throughout the change process will, on the one hand, give them a sense of responsibility and, on the other hand, offer them the working method that suits them (choice of internal communication tools, for example). However, we must not forget the management’s role in ensuring that the processes are implemented and monitored (regular digital maturity audits, definition of a roadmap, etc.).
Lastly, no company can be on all fronts on its own.
Data : The new game changer
The era of mining customer data from traditional systems is over. Nowadays, a whole range of tools is at your disposal (Cloud, data architecture framework, etc.), but it is still necessary to know how to align online and offline data by capitalising on the most important ones, to train analysts well and to maintain objectives throughout the process in order to ultimately invent solutions that comply with the customers’ needs.
No unwavering confidence
Even if performance is at its peak, always challenge yourself and avoid any comfort zone. There is no better proof than world leaders who are always the first to embrace change.
To sum up, it is clear that a faultless digital maturity is only a myth due to the constant change of markets, needs and technologies.
Nevertheless, according to Capgemini and MIT, being a digital master will require a combination of centralized digital governance with significant digital investments, many measurable digital initiatives that generate revenue and, eventually, a strong digital culture.
The key to controlling the costs of acquiring new customers is to keep the customers happy. Customised marketing gives the opportunity to get to know the customer better and anticipate their preferences.
Automating some aspects of the process keeps eCommerce businesses running smoothly while channelling resources to processes that grow the business and improve the customer experience.
Being data-driven revolves around several pillars such as: the company’s vision, the company’s culture, the technology, the human capital skills, the industry or business and many other elements.